![]() ![]() Now, with the return of professional sports - a category Corona has long supported - the brand is ready to share its refreshed perspective with the world. Since then, "La Vida Más Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. And who better to introduce this concept than Snoop?" "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. " La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. These beliefs are embedded deeply in Corona's - and Snoop Dogg's - roots and are universal values that continue to grow in importance. ![]() "La Vida Más Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." "And with everything going on in the world, that's a perspective people really might need to hear right now. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations.Īs written on every bottle, Corona is crafted to be La Cerveza Más Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. 17, 2020 /PRNewswire/ - The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Más Fina," its first campaign designed to unite the Corona brand family. This allows us to print waterbase ink on dark garments by bleaching out the color of the shirt and replacing it with a new color.CHICAGO, Aug. Discharge is waterbase ink with an added bleaching agent. Because of this we can’t guarantee color matching when using waterbase inks. When printing lighter colored inks on dark colored shirts, the ink colors will change resulting in a more vintage look. Waterbase delivers the best results on white or very light colored shirts with dark colored inks. For example, a bright red ink on a black shirt will come out as a very dark red. One downside of using waterbase inks is that they are less opaque, so the color of the shirt will influence the print itself. Water-based printing allows the ink to blend into the shirt instead of sitting on top of it. You have a slight hand (soft feel) after printing with waterbase inks, but it becomes no-feel after its first wash. The water is mixed with a dye or pigment and then evaporated during the drying stage of printing. Waterbase inks are as they sound, water-based Corona Extra La Vida Mas Fina shirt.This makes them eco-friendly and easy to clean up. ![]()
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